FICO engages customers with clicks not code

FICO wanted to increase registrations for its annual event by sharing the most up-to-date agenda and speaker information, but when marketers tried to make updates within the existing template, broken pages often went live.

Instead of spending weeks coding new templates, FICO used Site.com’s drag-and-drop studio to create a new site in just days. With a branded look and feel, and content that’s easy to keep up to date, event registrations doubled.